Gift Baskets: Who Buys Them?

                            Everybody.? But you will probably be unsuccessful if you target them all.? You may also drive your gift basket wholesale supplier crazy, since they will not have any idea how to help you out by recommending new products or ideas, since you will be all over the map.? The overview below should help you get started.? Please keep in mind that this is an important step, especially if you are a beginner.

                            In past years, women were the biggest and, by some research, the only market for gift baskets.? That is no longer true.? In general, we can divide the current market into two entities: individual or corporate. Both are great clients to have.

                            Men do buy gift baskets, but usually it is more of a strategic move.? For instance, it may be for a boss at work, or a client.? Gift baskets are neutral gifts, and you would have to try really hard to make a gift basket that will offend or be disliked.

                            Many people immediately think of gift baskets as the default gift. Since the basket usually includes a mixture of things, that makes your gift have a favorable advantage. Chances are the recipient will like something in the basket.? Remember to consider all legal holidays as your Christmas season. Gift baskets work well with any holiday.

                            Corporate buyers on the other hand are your most consistent way to earn money.? They tend to be finicky, but once you’ve passed their tests and jumped through their bureaucratic hoops, you’re golden and you can expect to have consistent sales for many years.? Your gift basket distributor will be very happy too. A happy distributor makes for better business transactions.

                            Are You the Gift Basketeer “Type” ?

                            Are you a crafty person?  Do you enjoy making gifts for other people? If so, then the gift basket business is an excellent choice for your talents.  With the right gift basket suppliers providing inexpensive and complimentary gift basket supplies, you will be on your way to true success and happiness.

                            As I am sure you know, gift baskets are the perfect gift because it is easily customized to suit the needs of the recipient.  That is why making  gift baskets is truly an exciting career because it is  artistic, entrepreneurial and creative.  What is more enjoyable that putting lots of adorable, delicious, and witty things together?  The possibilities are endless.

                            Not only is it fun, but it has an incredible amount of profit potential.  You can do as little or as much as you want, though. Making gift baskets can be a full time business or a small side business.  Gift basket making is also an exhilarating side hobby.  Generally you do not need an incredible amount of start up capital, so the risk is also minimal. This also allows you to grow your business organically. You can start off small, and grow as slowly or as quickly as you want.

                            Gift Basket Wholesale Suppliers

                            Even though running a gift basket business is low cost and affordable, you will still need to make timely and critical decisions for your business to succeed.  One of the biggest decisions that you will have to make is choosing your gift basket suppliers and distributors, because there are a wide range to choose from.  Initially however, especially if you’re just starting out, it is advisable you choose a niche that you will be comfortable with.  Once you have decided on the niche, the work of finding a supplier will be that much easier and enjoyable.

                            If you have the space in your home, that is probably the best location for you to begin your gift basket business.  This will keep your overhead low, and you may have some built in help nearby. Who could that be? Why, your family members and friends who will serve as your initial partners.  Please do not underestimate the person that is right in front of you – your spouse!

                            The first that you you or your partner will usually do, is to conduct a basic online search for “Gift Basket Suppliers”, since this information can be found easily using your favorite search engine.  Then you can do more searches with the terms “Gift Basket Wholesalers”, and “Gift Basket Manufacturers” in your search query to see what you can find.  Once you have a small list of companies, it is important that you inquire about getting the biggest discount that you can for your gift basket supplies.  

                            Gift basket industry trade shows are also an excellent source of information about distributors and suppliers.  The trade shows are usually held annually in many of the major U.S. cities. This is a great opportunity to do some networking and to meet your distributor and supplier in person.

                            Gift Basket Wholesaler Trade Shows

                            Not only will you find beneficial gift basket suppliers and wholesalers while attending trade shows, it also is the perfect opportunity for you to network — this is your chance to see and meet partners and customers for your gift baskets.  Trade shows are created and organized to make your business partnering as efficient and easy as possible.  Gift basket manufacturers and wholesalers display and offer details about their products, so you should view the trade show as a fact finding mission. Take home as much information as you can, which should include information about styles and variations, as well as brochures and store promotions.

                            It is a great idea to find out about presentations or lectures that are usually held at the trade shows as well.  You can find out about valuable insights to market trends, strategies, and pricing which are all very helpful to the gift basket entrepreneur.   Keep your eye on the dollar sign — some of these trade shows are pricey, not only for the exhibition fee, but also for your meals and lodging.  Remember the old days when we all had expense accounts – well no more, especially if you are just strarting your own business. make sure to save up enough money for the Las Vegas trade shows. Just remember not to mix business with pleasure! 

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